“Sounds like Tech Bro Crypto blah blah 😂 🫠”
That was the raw, honest feedback I got from a friend and peer, Andy. And you know what? He’s got a point.
Since I’ve started using the title Fractional Tech Strategist for my personal brand, I’ve noticed more than one puzzled look. People don’t quite know what to make of it. Is it about tech? Is it about strategy? Is it fractional because I only work on Tuesdays?
Let’s unpack that.
Why Fractional?
Fractional work is not new. The term comes from the world of Fractional CFOs — senior finance leaders who help companies on a part-time or project basis.
It’s about bringing executive-level thinking without the executive-level overhead.
In other words, you get the brain, not the bureaucracy.
For me, fractional means I embed into teams temporarily. I don’t consult from the sidelines. I don’t deliver 100-slide decks. I dive in, roll up my sleeves, help the team, get the work done, and then leave the place better than I found it.
Why Tech Strategist?
Because that’s where I bring the most value.
I help companies — from startups to scaling teams — figure out:
- Which tech tools actually make sense for their business (and which are just shiny distractions).
- How to set up systems like CRMs so they serve the team (not the other way around).
- How to connect dots between tech, teams, and goals.
But calling myself Digital Consultant felt old school.
Calling myself Tech Advisor felt vague.
And calling myself Freelance Growth Hacker? Let’s not even go there.
The AI Origin Story (Yes, I Asked ChatGPT)
Here’s the plot twist: I didn’t sit in a dark room meditating for hours to come up with this title.
I used ChatGPT.
Why?
Because AI, when used right, can speed up thinking, improve options, and sharpen messaging.
In a 15-minute brainstorm session with ChatGPT, I got dozens of ideas. Fractional Tech Strategist stood out because it captured exactly what I do:
Part-time, embedded, strategic support in the tech and systems space.
I believe AI is not replacing thinking — it’s accelerating it.
It’s a fantastic tool to challenge your assumptions and push you out of your bubble.
And no, ChatGPT didn’t tell me to write this post. That part is 100% me.
Why I’m Sticking With It (For Now)
Could the title confuse people?
Yes.
Could it trigger an eye-roll from the Anti-Buzzword Brigade?
Definitely.
But here’s the thing:
It starts conversations. It makes people ask questions. It forces me to explain what I do in plain words — and that’s always a good test.
Plus, it reflects the way I work:
- Fractional (nimble, no long contracts, flexible engagement)
- Tech (tools, systems, platforms)
- Strategist (I help you see the big picture, not just configure the software)
And that’s me.
So yes, call me a Fractional Tech Strategist.
But more importantly, call me when your team is stuck in tools, workflows, and “we are not using the CRM right” paralysis.
I’ll help you cut the blah blah and get sh*t done.
PS: What do you think?
Would love to hear from others: Does the title make sense? Would you call it something else?
Hit me up on LinkedIn or wherever you like to rant about titles and tech.
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